Most people know that the mountain depicted on Toblerone chocolate bars is Swizerland's most famous mountain, le Cervin / das Matterhorn / il Cervino. But where does the Paramount Pictures logo come from ? The paramount logo's appearance has much changed over time, and sources say the original logo's inspiration is a mountain named Ben Lomond, located in Utah. The mountain from the newer logo, however, looks very different and is quite beautiful actually. As a mountain-lover, I was wondering if it relates to some existing mountain. One day I found an article on Internet that claimed the current Paramount logo would be based on a mountain called Artesonraju, in the Cordillera Blanca, Peru. Indeed, the resemblance is striking, as you can see below. In 2004 I went to see for myself. The Santa Cruz trek brought me to the foot of the Artesonraju. A bit higher, the base camp of the Alpamayo offers a great open-view on the mountain (by the way the Alpamayo is deemed by some as the most beautiful mountain in the world, though I don't agree). However, it seem the resemblance is high only from a specific angle which I couldn't get, or only with a specific amount of snow on the mountain. You can see below a picture taken by me, for comparision.
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| Current Paramount Pictures logo |
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| Artesonraju, high-resemblance |
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| Artesonraju, taken by me |
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